We are happy to announce that today we officially launched our new branch The Fruit Corporation! There have been lots of rumors about the new branch and the new concept behind it. People were asking us why we thought “The Fruit Corporation” was the right name for a software brand and which products and services were going to be offered. So here is the answer, finally.

We have been working very hard in the past year to build up a range of software solutions both for ourselves and our clients. One of the greatest challenges was to find a consistent concept for all solutions, a concept that would align each component to form a coherent suite of productivity and communication tools (more details later). One of the major factors in that concept is the fun factor. A great software can only be successful if people have fun using it – the tool must simply feel right. Have you ever been to a nice Hotel but just didn’t feel comfortable because the karma wasn’t good? Same can happen to software. We didn’t want that to happen with our tools so we decided to present that message from the beginning by both designing and naming each tool after a shiny colored juicy fruit. Bam! The Fruit Corporation was born!

Stay tuned for updates on the complete fruity suite, first screenshots and much more!

Thanks to everybody making this possible!

Stay tuned.

Keep me updated by RSS Feed!